Protein and fats provide your dog energy to stay strong
With cage-free chicken for great taste and nutrition
Guaranteed levels of zinc, selenium and vitamin E
Enhanced with superfoods and guaranteed probiotics
Proprietary Probiotic Technology
Diamond Naturals dry dog formulas are formulated with K9 Strain Probiotics, beneficial bacteria that support digestive and immune systems and help your dog maintain an active lifestyle. K9 Strain Probiotics are developed specifically for dogs and processed under strict quality and safety standards. Every pound of Diamond Naturals is guaranteed to provide 80,000,000 colony forming units (CFU) of live, active probiotic cultures.
Superfoods
Superfoods are unique foods that are particularly high in nutritional value. These ingredients, including kale, chia seed, pumpkin and blueberries, are sources of key nutrients, such as antioxidants, vitamins, minerals, fatty acids and proteins. Superfoods help provide more complete nutrition for your pet.
Antioxidants
Powerful antioxidants and phytonutrients from superfoods such as blueberries, oranges, spinach and carrots help to support the immune system and a healthy lifestyle.
With Cage-Free Chicken
Chicken, along with chia seed and quinoa, provides protein for bones and muscles and lots of energy, helping your dog stay active and fit.
Omega Fatty Acids
The superfoods chia seed and coconut, along with added flaxseed, provide the omega fatty acids that are essential for healthy skin, a shiny coat and overall well-being.
Vegetables & Fruits
Brightly colored vegetables and fruits like kale, blueberries, carrots and papaya provide an excellent spectrum of phytonutrients and an array of vitamins.
Digestive Support
A blend of soluble and insoluble fibers from chia seed, pumpkin, dried kelp and coconut, combined with prebiotic fiber from dried chicory root, helps support a healthy digestive system.
Trusted Nutrition
Every bag of Diamond Naturals contains select ingredients and has undergone rigorous quality-control processes.
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Calorie Content
3,708 kcal/kg (421 kcal/cup) Calculated Metabolizable Energy
Feeding Guide
Standard Measuring Cups/Day
Weight (lbs.)
2 – 4 Months
4 – 8 Months
8 – 12 Months
Adult Dogs
3
⅔
½
½
⅓
5
1
¾
⅔
½
10
1½
1⅓
1¼
¾
20
2⅔
2¼
1¾
1⅓
30
3½
3
2⅓
2
40
4⅓
3⅔
3
2⅓
60
–
5
4
3¼
80
–
6¼
5
4
100
–
–
5¾
4⅔
For adult dogs over 100 pounds, add approximately ⅓ cup for every 10 additional pounds. For pregnant or nursing adult dogs, we recommend free-choice feeding. Adjust amount offered daily as needed to maintain ideal body condition. This feeding guide provides a starting point for the amount of food to give your dog each day. We recommend that you keep your dog in ideal body condition and not allow them to become overweight. The amount of food your dog needs can vary based on age, activity level or other food and treats given, so be sure to work with your veterinarian to determine an appropriate weight for your dog, and to make any necessary adjustments to their feeding.
Remember to keep plenty of fresh water available to your pet at all times.
AAFCO Statement
Diamond Naturals All Life Stages Dog Chicken & Rice Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lbs. or more as an adult).
Protein and fats provide your dog energy to stay strong
With cage-free chicken for great taste and nutrition
Guaranteed levels of zinc, selenium and vitamin E
Enhanced with superfoods and guaranteed probiotics
Proprietary Probiotic Technology
Diamond Naturals dry dog formulas are formulated with K9 Strain Probiotics, beneficial bacteria that support digestive and immune systems and help your dog maintain an active lifestyle. K9 Strain Probiotics are developed specifically for dogs and processed under strict quality and safety standards. Every pound of Diamond Naturals is guaranteed to provide 80,000,000 colony forming units (CFU) of live, active probiotic cultures.
Superfoods
Superfoods are unique foods that are particularly high in nutritional value. These ingredients, including kale, chia seed, pumpkin and blueberries, are sources of key nutrients, such as antioxidants, vitamins, minerals, fatty acids and proteins. Superfoods help provide more complete nutrition for your pet.
Antioxidants
Powerful antioxidants and phytonutrients from superfoods such as blueberries, oranges, spinach and carrots help to support the immune system and a healthy lifestyle.
With Cage-Free Chicken
Chicken, along with chia seed and quinoa, provides protein for bones and muscles and lots of energy, helping your dog stay active and fit.
Omega Fatty Acids
The superfoods chia seed and coconut, along with added flaxseed, provide the omega fatty acids that are essential for healthy skin, a shiny coat and overall well-being.
Vegetables & Fruits
Brightly colored vegetables and fruits like kale, blueberries, carrots and papaya provide an excellent spectrum of phytonutrients and an array of vitamins.
Digestive Support
A blend of soluble and insoluble fibers from chia seed, pumpkin, dried kelp and coconut, combined with prebiotic fiber from dried chicory root, helps support a healthy digestive system.
Trusted Nutrition
Every bag of Diamond Naturals contains select ingredients and has undergone rigorous quality-control processes.
Ingredients
Chicken, chicken meal, whole grain brown rice, cracked pearled barley, white rice, dried yeast, chicken fat (preserved with mixed tocopherols), egg product, grain sorghum, dried beet pulp, natural flavor, flaxseed, salmon oil (source of DHA), potassium chloride, salt, DL-Methionine, choline chloride, dried chicory root, kale, chia seed, pumpkin, blueberries, oranges, quinoa, dried kelp, coconut, spinach, carrots, papaya, yucca schidigera extract, dried Lactobacillus plantarum fermentation product, dried Bacillus subtilis fermentation product, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Bifidobacterium animalis fermentation product, vitamin E supplement, beta carotene, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, manganese sulfate, copper sulfate, potassium iodide, thiamine mononitrate, manganese proteinate, ascorbic acid, vitamin A supplement, biotin, niacin, calcium pantothenate, sodium selenite, pyridoxine hydrochloride, vitamin B12 supplement, riboflavin, vitamin D3 supplement, folic acid.Contains a source of live (viable), naturally occurring microorganisms.The facility in which this food is made also makes food that may contain other ingredients.
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Calorie Content
3,708 kcal/kg (421 kcal/cup) Calculated Metabolizable Energy
Feeding Guide
Standard Measuring Cups/Day
Weight (lbs.)
2 – 4 Months
4 – 8 Months
8 – 12 Months
Adult Dogs
3
⅔
½
½
⅓
5
1
¾
⅔
½
10
1½
1⅓
1¼
¾
20
2⅔
2¼
1¾
1⅓
30
3½
3
2⅓
2
40
4⅓
3⅔
3
2⅓
60
–
5
4
3¼
80
–
6¼
5
4
100
–
–
5¾
4⅔
For adult dogs over 100 pounds, add approximately ⅓ cup for every 10 additional pounds. For pregnant or nursing adult dogs, we recommend free-choice feeding. Adjust amount offered daily as needed to maintain ideal body condition. This feeding guide provides a starting point for the amount of food to give your dog each day. We recommend that you keep your dog in ideal body condition and not allow them to become overweight. The amount of food your dog needs can vary based on age, activity level or other food and treats given, so be sure to work with your veterinarian to determine an appropriate weight for your dog, and to make any necessary adjustments to their feeding.Remember to keep plenty of fresh water available to your pet at all times.
AAFCO Statement
Diamond Naturals All Life Stages Dog Chicken & Rice Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lbs. or more as an adult).
Diamond Maintenance Adult Cat Food
Formulated for moderately active adult cats
Highly digestible protein sources
Omega fatty acids support skin and coat
Antioxidants and added essential nutrients for everyday nutrition
3,742 kcal/kg (350 kcal/cup) Calculated Metabolizable Energy
Feeding Guide:
Weight (lbs.)
Standard Measuring Cups/Day
3
⅓
5
½
10
⅔
15
1
20
1¼
AAFCO Statement:
Diamond Maintenance Cat Formula is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.
Mera Pure Sensitive Puppy Turkey & rice
Gluten-free complete food for puppies & juniors
Protein
29%
Fat content
16%
Raw fiber
2.5%
Raw ash
7%
Description:
The purity from nature for sensitive dogs: A diet with a limited number of ingredients. In these products, all unnecessary ingredients are excluded, which gives them a high tolerance even for the most sensitive dogs.• For small and medium-sized breeds until the end of the growing season• For larger breeds up to 5 months of age• Complete feed for growing dogs• Limited Ingredient Diet (LID)• Only one meat protein and one carbohydrate source• Gluten-free recipe• High-quality recipe• With a holistic way of thinking• Extremely high acceptance• With colostrum and glucosamineReduced to the essentialsAll ingredients and raw materials in the pure sensitive recipes are regularly checked to ensure their high quality and come exclusively from our trusted and certified suppliers.We have deliberately avoided the following in our recipe:Wheat and barley (gluten), exotic meat sources, dyes, flavours and preservatives, genetically modified ingredients, sugar, soy, vitamin K3LID – Limited Ingredient DietIn pure sensitive, we have limited the number of ingredients and focused on the essentials. It minimises the risk of allergic reactions and food allergies.Marketable energy (according to FEDIAF, 2016) 16.2 MJ/kg.Feeding table:
Expected final weightat the end of the growth phase
Current age in months – g / day
2
3
4th
6th
11
15th
2 kg
35
45
55
60
–
–
5 kg
65
85
100
110
110
–
7 kg
75
105
125
140
145
–
10 kg
90
135
155
185
195
–
15 kg
110
170
210
240
260
–
20 kg
135
210
260
300
325
–
25 kg
160
245
310
355
385
–
30 kg
175
265
355
405
440
–
35 kg
185
285
375
440
495
480
40 kg
205
310
415
–
–
–
50 kg
230
370
490
–
–
–
60 kg
250
425
560
–
–
–
70 kg
270
450
630
–
–
–
Additives Per KG:
Vitamin A 15,000IU, vitamin D3 1,600IU, vitamin E 400mg, vitamin C 300mg, copper (as copper-(II) sulfate, pentahydrate) 15mg, zinc (as zinc sulfate, monohydrate) 100mg, zinc (as glycine-zinc chelate, hydrate) (solid)) 50mg, iron (as ferrous (II) sulfate, monohydrate) 250mg, manganese (as manganese (II) sulfate, monohydrate) 35mg, iodine (as calcium iodate, anhydrous) 2mg, selenium (as sodium selenite) 0.4 mg.
Contents:
Rice (40%), turkey protein (30%, dried), bird fat, rice protein, bird protein hydrolyzate, brewer's yeast (dried), dried beet pulp, linseed, lignocellulose, salmon oil, sunflower oil, bovine colostrum (0.5%, without casein). , sodium chloride, yeast cell wall (rich in mannan oligosaccharides and ß-glucans), chicory inulin, potassium chloride, algae meal (rich in DHA), glucosamine from animal tissue, chondroitin sulfate.
More Information:
Weight
4 kg, 12.5 kg
Product type
MERA pure sensitive
Activity
High, Low, Normal
Age
Junior, Puppy
Texture
Dry feed
Miscellaneous
Allergy, Gluten-free, Sensitive, Mini, Small breeds, Wheat-free
Taste
Turkey
Trademark
Mera Petfood
Reflex Plus Kitten Food with Chicken
A fully and balanced formulated super premium dry kitten food with chicken, suitable for all cat breeds under 12 months old.
Xylo-oligosaccharides (XOS) are super prebiotics obtained by hydrolysis of corn cobs. XOS helps to reduce problems such as unwanted fat and glycemia in cats with approximately zero calorie value.XOS enters the large intestine without modification and is primarily used by the digestive bacteria Bifidobacteria and Lactobacilli. This reduces negative fermentations that cause energy loss, such as bloating and other digestive ailments.Possible Health Benefits:
• It strengthens the immune system.
• It increases the digestion and metabolism of nutrients by improving the intestinal flora.
• It has natural antioxidant effect.
92% of the protein it contains is obtained from animal ingredients.
Nutrient Components
Crude Protein
36%
Crude Fat
18%
Crude Ash
8%
Crude Cellulose (Fibre)
2%
Nutritional Supplements
Vitamin A (E672)
18,000 IU/kg
Vitamin D3 (E671)
1,500 IU/kg
Vitamin E (3a700)
200 mg/kg
Vitamin C (Stay C)
200 mg/kg
Taurin
1,500 mg/kg
Nutritional Recommendations
⦁ Please refer to the table for the recommended daily nutritional amounts (grams/day) according to your cat’s weight (kg) and appearance (A- Underweight, B- Normal, C- Overweight).
⦁ The recommended daily amount of food may vary depending on the outdoor temperature, your cat’s living conditions (indoor/outdoor), character and activity.
⦁ In order for your cat to have/maintain the ideal weight, the amount of food to be given should be weighed.
⦁ When adjusting the amount of food to be given, your cat’s appetite, appearance and stool analysis should be considered.
MERA Junior 2 Dog Food
Complete, wheat-free food for large breed puppies from the 6th month till the end of the growth period.
MERA Essential Junior 2 – Large Breed Puppy Food (12.5kg) – An extremely tasty, wheat-free high-quality dog food for large breeds from month 6 to the end of the growth period. MERA Junior 1 to be feed until the end of the 5th month.
MERA Essential Junior 2 – Large Breed Puppy Food is/contains:
A wheat-free dog food formula
24% protein / 12% fat
2-Phase concept and MERA CareConcept
Reduced protein content
High-quality shellfish meat powder and salmon oil
Prebiotic inulin and beta-glucans
100% “Made in Germany”
Produced according to foodstuff standards using green electricity – 100% CO2 neutral
No colourants or preservatives
2-Phase Concept
The MERA 2-phase concept provides dogs with a very high protein content during the most important part of the growth phase with Junior 1, greatly assisting the development of organs, muscles, tendons and joints.From the 6th month onward, MERA Junior 2 provides a reduced protein content for large breeds (final weight > 40 kg) since large breeds grow at a significantly slower rate from this age onward and, what is particularly important, they grow for longer.For this reason, MERA has developed two different Junior products. Junior 1 for small and medium breeds up to the end of the growth phase and for large breeds until the end of the 5th month and Junior 2 for large breeds from the 6th month onward until the end of the growth period.
Care Concept
All about the MERA CareConcept
The scientifically solid, uniform nutritional system for the healthy and happy life of your dog. Tailored to the individual needs of your dog, this CareConcept creates 360 degrees of total satisfaction.
Cellular protection: Antioxidants (vitamin C, E, beta-carotene, and selenium) for optimal cellular protection
To support natural defenses: Natural beta-glucans to support the natural defenses
Skin and coat: Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil, linseed) and zinc chelate for skin and coat
Gut flora and safe digestion: Prebiotic inulin for stable gut flora and safe digestion
Constitution and metabolism: Adequate energy content, high-quality protein sources (poultry, egg) and New Zealand green-lipped mussels (nutrients for cartilage and joints) to support physical constitution and metabolism
When the dog is a small or large breed
From a nutritional point of view, a dog is a large breed if its anticipated final weight (i.e. its fully-grown weight) is more than 40 kg. In this case, feed your dog MERA Junior 1 during the first few months, and MERA Junior 2 from the 6th month onwards. All dogs whose anticipated fully-grown weight is less than 40 kg should be fed Junior 1 until the end of the growth phase.
When Junior 1 is fed – when Junior 2 is fed
Every puppy, regardless of whether it is large or small, requires a puppy food with a high protein content in the early months in order to ensure that the organs, muscles, tendons and joints develop properly. If the puppy is given insufficient energy and protein in the early months, serious deficiencies can occur. Your puppy will only have a good muscular structure if it also gets enough protein. If the puppy is not provided with food that is rich in energy and protein during the important early months, its muscles would receive a poor supply of nutrients and would therefore be underdeveloped, as would everything else. It would not move in the way that is appropriate for the species!
The protein content can only be reduced from the 6th month onwards with large breeds, because they grow more slowly than smaller breeds from this point onward. On the other hand, the total growth period is significantly longer with large breeds.
For this reason, MERA has developed two different Junior products.
MERA Junior 1 for small and medium breeds up to the end of the growth period (approx. 12-14 months) and for large breeds up to the end of the 5th month
MERA Junior 2 for large breeds from the 6th month to the end of the growth period (approx 6-24 months)
Caution with overfeeding and supplements
Dog owners often think that a dog cannot be overfed, and metabolises all of the energy that it takes in and uses it for growth. However, this is completely false: Overfeeding in particular leads to excessive energy intake and the development of fatty tissue and excess weight, even in puppies. As the fat builds up, the muscles break down, which affects the sensitive skeleton of the dog. Think about and calculate the additional energy you are providing, particularly in treats. If you like to reward your dog with lots of treats, reduce its daily food ration accordingly. You can reward your dog with our MERA PURE Goody Snacks without hesitation, since they are adapted to the energy-reduced recipes of our PURE products.
Caution when adding food supplements:
It is definitely not a case of the more, the merrier. On the contrary, the addition of food supplements such as minerals (calcium, phosphor and the like) can also cause damage. Today’s puppy food contains ideal proportions of all minerals and vitamins. Too much phosphor, for example, can prevent the absorption of calcium, and too much calcium can cause abnormal bone development. If you still wish to use supplements, we recommend that you consult your vet.
Technological additives per kg MERA Junior 2 dog food:
Antioxidants.
MERA products are generally fed dry. Make sure that your dog has a constant supply of fresh water. The recommended details are only approximate values per day and must be adapted to suit outside influences and the dog‘s dispositions.
JUNIOR 2
FINAL WEIGHT
CURRENT AGE OF YOUR PUPPY IN MONTHS:
2
3
4
11
15
18
Large breed
over 40 kg
(335)*
g/day
(735)*
g/day
955
g/day
930
g/day
780
g/day
530
g/day
* Our recommendation: Feed “MERA Junior 1” up to the 6th month.
We recommend:
The above-mentioned feeding recommendation is merely a guideline for balanced, requirement-oriented feeding of your dog. This information was calculated in accordance with the latest scientific knowledge, but must be adapted to the individual needs of your dog. Because a single number cannot cover all of the individual differences and conditions such as breed, age and size of dog, movement level, environmental influences (weather, summer, winter) etc.
Storage:
Please store all MERA products in a cool and dry place so that the quality of our products is maintained over the entire shelf life.
Ideal Feeding Plan
AGE OF THE DOG
TYPE OF FOOD
FEEDING FREQUENCY
RECOMMENDATION
Puppies
(week 1)
Mother’s milk
(puppy milk)
12 x daily
Puppy milk is useful for hand rearing, for large litters, if the mother is sick or weak or in the event of intentional intensive breeding.
Puppies
(week 2)
Mother’s milk
(puppy milk)
8 x daily
see above.
Puppies
(week 3)
Mother’s milk
(puppy milk)
5 – 8 x daily
see above.
Puppies
(week 4)
Mother’s milk and/or Junior 1
Supplementary food and water 3 – 5 times daily
Start of supplementary food feeding. Junior 1 can be softened and/or mashed before feeding.
Puppies
(week 5)
Mother’s milk
and Junior 1
Supplementary food and water 3 – 5 times daily
Supplementary food meets around 50% of nutrient requirements.
Puppies
(week 6)
Mother’s milk
and Junior 1
Supplementary food and water 4 – 6 times daily
Gradual weaning from mother’s milk. A supply of fresh water must now be available at all times.
Puppies
(week 7)
Junior 1
4 – 6x daily
+ fresh water
Puppies are normally weaned at this point and are given supplementary food / complete food
Puppies
(week 8)
Junior 1
4 – 5x daily
+ fresh water
Fresh water must be available at all times
From week 8 after birth to the end of growth phase
AGE OF THE DOG
TYPE OF FOOD
FEEDING FREQUENCY
RECOMMENDATION
Puppies
(8-12 weeks)
Junior 1
4 x daily
The recommended daily dosage is divided into 4 portions, whereby the 4th meal can also be omitted if the puppy is no longer hungry.
Young dogs
(4-5 months)
Junior 1 small breeds
Junior 1 large breeds
3 x daily
When the 4th feed stops, the total daily ration should be slowly increased in order to provide the recommended daily ration.
Young dogs
(6-12 months)
Junior 1 small breeds
Junior 2 large breeds
2 x daily
The rations should gradually be increased in this case as well, whereby the increase must be kept small for large breeds in order to allow the skeleton to develop.
Adult dogs
(12-24 months)
Adult food for small breeds (e.g. Reference)
Junior 2 for large breeds up to the end of the growth phase
1 – 2 x daily
Depending on the number of treats you give your dog, the number of meals should be reduced to one or two. Important: The dog should rest after eating!
MERA Finest Fit
Indoor
dry food for domestic cats
Mera finest fit supports the individual needs of your cat. The specially developed recipe with fresh meat and other essential ingredients provides the best all-round care.Our family recipe for needs-based nutrition
recipe without wheat
With anti hairball complex
with lots of fresh poultry
refined with forest fruits
optimal all-round care
That is why our recipe deliberately avoids using:
wheat, exotic meat sources, coloring's, flavors and preservatives, genetically modified ingredients, sugar, soy, vitamin K3.
Product Description:
The dry food finest fit Indoor is tailored towards the specific needs of domestic cats. Cats living indoors have a smaller radius of movement. With an easily digestible recipe from tender poultry and rice, refined with forest fruits, finest fit supplies all domestic cats with the appropriate energy content. Especially domestic cats often groom their coat very intensively, which is why the anti hairball complex, helps to bind and excrete swallowed hair. As special mineral combination can prevent the formation of urinary stones.A species-appropriate and holistic nutrition is the focus of our finest fit products. The appropriate dry food, wet food and snacks are coordinated with your cat’s specific stages in life or special needs.
The complete feed is generally to be fed dry. Make sure that your cat has fresh water available at all times. Energy content: metabolisable energy (according to FEDIAF, 2016) 15.50 MJ/kg. The recommendations are approximate values per day and must be adapted to suit individual cats requirements and external influences.
Optimal care in every phase of life
The finest fit product line provides the optimum nutritional programme for the most varied needs at every stage of life - from kittens to the senior.
For a cat’s life full of exciting discoveries
finest fit is our premium nutritional programme that actively supports your family cat in every stage of its life. For that reason, we developed special recipes together with our nutritionists so as to ensure optimum all-round care for your pet. All finest fit recipes are regularly checked for their high quality.
With fresh poultry
The tasty recipe with fresh meat, rice and forest fruits represents an optimal all-round care.
Holistic nutritional concept
The optimum nutritional concept for the most varied of needs - from kittens to the senior. Available as dry food, wet food or snack.
That is why our recipe deliberately avoids using:Wheat, exotic meat sources, colourings, flavours and preservatives, genetically modified ingredients, sugar, soy, vitamin K3.
